Alex Heath

It’s difficult—in the agency world or otherwise—to find a career journey more explicitly focused from the outset on doing ‘good’ than that of Alex Heath, who recently left his role as Managing Director and Head of Social Impact + Sustainability at Edelman in New York City.

It’s also pretty tough to find one more interesting.

From a senior thesis in Pennsylvania on “The Effect of Media Coverage on Financial Markets During the US Civil War” to an MSC in London on “Public-Private Partnerships in water service delivery in Cochabamba, Bolivia”, Alex went on to work for a Nicaraguan nonprofit supporting orphans and street children, served as a program director for Urban Dove in New York City helping under-served youth, and then on to the Peace Corp in Thailand, where he stuck around to help MTV highlight injustice across SE Asia before returning to his hometown of Manhattan and starting with Edelman.

As both 2025 and his stint at Edelman came to an end, Alex sat down with me and talk about the evolution of ‘business for good’ from the perspective of someone who’s been in the room for so much of it (and where its come off the rails), the magic when a brand gets ‘good’ right, Jordan or Lebron, and the future of a movement in an undoubtedly challenging time.